By Mia Veal

When people think of fashion cities they immediately think of Paris, Milan, and New York. Countries outside of the European/Western sphere often do not get highlighted as being fashion capitals, this is now changing. The MENA is becoming a major fashion player that luxury brands want to market their products too and seeing a surge in designers from the region. 

You’ll learn about: 

1. The decline and resurgence of luxury brands in the region 

2. E-commerce 

3. Ready to wear fashion 

4. Contemporary designers

References

• http://apparelresources.com/business-news/retail/shift-luxury-industry-west-middle-east/

• https://dra.american.edu/islandora/object/1213capstones:60/datastream/PDF/view

• https://en.vogue.me/fashion/luxury-e-commerce-sites-launch-middle-east/

• https://www.mckinsey.com/industries/retail/our-insights/a-closer-look-at-the-fashion-industry-in-gulf-cooperation-council-markets

• https://rcdfashion.wordpress.com/2020/10/27/the-fashion-cities-of-the-middle-east/

• https://scenearabia.com/Style/Emerging-Arab-Middle-East-Fashion-Brands-2020?M=True

• https://trc-leiden.nl/trc-digital-exhibition/index.php/from-kaftan-to-kippa/item/49-01-from-the-arabs-to-the-french

• https://www.voguebusiness.com/fashion/middle-east-ready-to-wear-arab-fashion-kage-mrs-keepa